Our Commitment and Purpose

Mission Statement

Georgian Bay Forever funds and supports scientific research and education that protects and enhances the waters of Georgian Bay, as part of the Great Lakes.

Our Vision

The waters of Georgian Bay are healthy and thriving for future generations.

Our Strategic Priorities 2018-2021

Georgian Bay Forever is a charity dedicated to scientific research and public education on Georgian Bay's aquatic ecosystem.

Our mission is to protect, enhance, and restore the aquatic ecosystem of Georgian Bay by funding accredited research on water levels, water quality, and ecosystems; by educating the public and governments on issues regarding the environmental protection, conservation, the safety and preservation of the water and the natural features of the Georgian Bay area of Ontario; and by enhancing the public's appreciation for their environment.

Georgian Bay Forever 3 pillars

We believe that water is a common heritage and a fundamental human right essential to life. It should be preserved and made accessible to all, today and in the future. We value the concepts of transparency, integrity, creativity, trust, and sharing. Everything we undertake is done with respect for the members of the varied communities we serve.

Georgian Bay Forever, formerly the GBA Foundation, is a registered Canadian charity (#89531 1066 RR0001). We work with the Great Lakes Basin Conservancy in the United States, as well as other stakeholder groups all around the Great Lakes.

WaterKepper Alliance Georgian Bay Forever is a member of the Waterkeeper Alliance. Waterkeeper promotes water literacy, informed-decision making and acts as a model for protecting swimmable, drinkable, fishable water in Canada and beyond.

There are many organizations working in Georgian Bay. We understand it can be confusing to understand their roles. Click here for a document that out lines the difference between four of them: Georgian Bay Forever, the Georgian Bay Association, the Georgian Bay Land Trust, and the Georgian Bay Biosphere Reserve (now joined with the Eastern Georgian Bay Stewardship Council).